Read Case#6-"Determining Data Quality Issues"then answer the following questions: Page #110

Real People magazine is geared toward individuals and provides articles and advice on everything from car maintenance to family planning.

Chapter 6 Case: Determining Data Quality Issues Real People magazine is geared toward working individuals and provides articles and advice on everything from car maintenance to family planning. The magazine is currently experiencing problems with its distribution list. More than 30 percent of the magazines mailed are returned because of incorrect address information, and each month, the publisher receives numerous calls from angry customers complaining that they have not yet received their magazines. Below is a sample of Real People's customer data. Create a report detailing all the issues with the data, potential causes of the issues, and solutions the company can follow to correct the situation. Determining Information Quality Issues ID First Name Middle Initial Last Name Street City State Zip Code 433 M Jones 13 Denver Denver CO 87654 434 Margaret Jones 13 First Ave. Denver CO 87654 434 Brian F Hoover Lake Ave. Columbus OH 87654 435 Nick H Schweitzer 65 Apple Lane San Francisco OH 65664 436 Richard A 567 55th St. New York CA 98763 437 Alana B Smith 121 Tenny Dr. Buffalo NY 142234 438 Trevor D Darrian 90 Fresrdestil Dallas TX 74532