Read chapter 16. Then check Exhibits 16.1 and 16.2. Explain the concept of advertising appeal and list the common advertising appeals mentioned in the textbook. Add one or two advertising appeals that you have seen but not listed in the book. Discuss the styles that companies can use to execute their advertisement message. What are the ten common executional styles? Next, find 3 of your favorite TV commercials on youtube and copy and paste the links to this discussion board. For each commercial explain:

-What is the advertising appeal (s)? Executional style?

-Do you think the advertising appeal is effective? Why? What other types of advertising appeal could the company use?