Read Chapter 2, Case #4: Out of Tune. Answer questions 1-3 in a 3-5 page APA style paper (excluding title and reference pages), and supported with the concepts outlined in your text and from your previous classes.

1. Describe the business context facing the music industry in the case. Support your analysis using Figure 2.3 on page 39 of the text.
2. Evaluate the strategic responses used by the record industry in coping with the changing environment.
3. Describe how proponents of the industrial organization (I/O), resource-based view (RBV), and the guerrilla view would each analyze this case.