Question
Read chapter 7 of SMALL BUSINESS MANAGEMEN T Launching & Growing Entrepreneurial Ventures by Longenecker and answer the following questions in 2 pages: 1. What
Read chapter 7 of SMALL BUSINESS MANAGEMENT Launching & Growing Entrepreneurial Ventures by Longenecker and answer the following questions in 2 pages:
1. What is the scope of small business marketing? Has it always been as broad as it is now? Why or why not?
2. How do the three marketing philosophies differ? Select a product and discuss marketing tactics that could be used to implement each philosophy.
3. Briefly describe each of the components of a formal marketing plan.
4. Briefly explain the three components of the definition of a market, as presented in this chapter.
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
