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Read each sentence below, and write whether the data collection would fall under a systems or project approach. 1. An airline regularly conducts guest satisfaction
Read each sentence below, and write whether the data collection would fall under a systems or project approach. 1. An airline regularly conducts guest satisfaction surveys and reports out on a monthly basis. 2. A car rental company is considering various offers during the fall season to attract guests and wants a study to be done to understand which offers guests find most attractive. 3. A resort wants to understand how changes to the website last month have affected sales, so it asks its analytics team to do an analysis. 4. A theme park uses credit card data from ticket purchases to determine where guests are coming from and reports out on point of origin on a weekly basis. 5. Universal Orlando wants to know what lands and rides they should include in their newly announced theme park, so it surveys a random sample of guests. Think about the stages in the research process. Which of the stages (formulate problem, determine research design, determine data collection method, design data collection forms, design sample and collect data, analyze and interpret data, prepare written/verbal report) goes with the descriptions below? 6. Determining that you want to conduct a call center to conduct the survey 7. Defining what the study will achieve 8. Deciding how to word questions in a questionnaire 9. Deciding that you need to do exploratory research to generate some initial insights 10. Creating graphs/data visualizations
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