Question
Read Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making from the University Library. Write a 350- to 575-word analysis and evaluation of
Read Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making from the University Library.
Write a 350- to 575-word analysis and evaluation of a companys effectiveness in the following areas:
- Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.
- Relate the triple bottom line to an organizations sustainability.
- Analyze consumer influence on ethical behavior in marketing.
- Assess the value of communicating ethical behavior to the public.
- Conclude how ethical issues influence legal issues in marketing.
Format your assignment according to APA guidelines.
Submit your assignment.
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Project Management in Practice
Authors: Samuel J. Mantel Jr., Jack R. Meredith, Sco
4th edition
470533013, 978-0470533017
