Question
Read Evas story and answer the questions. Eva, a single woman without children, is excited to know that her best friend, Anna, has given birth
Read Evas story and answer the questions.
Eva, a single woman without children, is excited to know that her best friend, Anna, has given birth a baby boy recently. Anna invites Eva to attend the 100th Day Birth Celebration Party for her baby boy, which is in this evening. Since Eva wont have any time between work and the party in the evening, she must go today during her lunch break to buy a special baby gift for Anna. After searching for online information in the morning, Eva decides to purchase an electric baby food blender for Anna. She calls several friends for the latest information about alternative brands of the food blender immediately. Eva is not concerned about where she buys it as long as she can purchase a safe electric baby food blender from a physical retail store during the lunch break. Lastly, Eva goes shopping with her sister, a mother of two children, in her lunch hour. She asks her sister to come up with a final decision on the brand and model of the electric baby food blender for Anna. To save time for buying a baby gift in the lunch hour, Eva stops by a small sandwich shop conveniently located at the lobby of her office building. She never considers alternative food offerings by the shop but quickly orders her favourite Honey Ham sandwich for lunch.
The purchase situation will affect consumer purchase decision process. What are the FOURof the situational influences that are described in Evas purchase decision process for the baby gift? Which ONE of the situational influences is NOT described in Evas purchase decision process? Briefly explain each of the situational influences in one or two sentences.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started