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read following source and answer: https://businesstech.co.za/news/banking/528152/battle-of-the-banks-capitec-vs- standard-bank-vs-fnb-vs-absa-vs-nedbank/ 1.3 Positioning strategies seek differential advantages. Positioning defines where the product (item or service) stands in relation to
read following source and answer: https://businesstech.co.za/news/banking/528152/battle-of-the-banks-capitec-vs- standard-bank-vs-fnb-vs-absa-vs-nedbank/ 1.3 Positioning strategies seek differential advantages. Positioning defines where the product (item or service) stands in relation to others offering similar products and services in the marketplace as well as the mind of the consumer. Using one of the Big 5 Banks as an example, discuss how the bank differentiated and positioned itself in the South African Banking industry. Use perceptual maps to illustrate your answer. (20)
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