Question
read Harlan Landers' article, Individualized Coupons Aid Price Discrimination(Links to an external site.) , and address the following items: Explain why stores offer individualized coupons.
read Harlan Landers' article, Individualized Coupons Aid Price Discrimination(Links to an external site.), and address the following items:
- Explain why stores offer individualized coupons.
- Evaluate advantages and disadvantages of price discrimination.
- Analyze how individualized coupons aid price discrimination and give more profit to stores.
The Price Discrimination paper
https://www.forbes.com/sites/moneybuilder/2012/08/21/individualized-coupons-aid-price-discrimination/?sh=16b9938e45e7
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Microeconomics
Authors: David Besanko, Ronald Braeutigam
5th edition
1118572270, 978-1118799062, 1118799062, 978-1118572276
