Question
Read: https://apnews.com/0c59cf4a09114238af55fe18e32bc454Links to an external site. Since the birth of the Internet, newspapers have seen a steady decline in advertising revenue - with many long-time
Read:
https://apnews.com/0c59cf4a09114238af55fe18e32bc454Links to an external site.
Since the birth of the Internet, newspapers have seen a steady decline in advertising revenue - with many long-time papers closing up shop for good. How many of you have read a physical newspaper in the past week and how many of you have read on an online version of a print newspaper? How do you feel about the decline of one of the first major areas of advertising? What is gained and what is lost when advertising migrates from print media to online and mobile media? Can newspapers develop a viable ad revenue model?
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Business Ethics Ethical Decision Making & Cases
Authors: O. C. Ferrell, John Fraedrich, Linda Ferrell
8th Edition
1439042233, 978-1439042236
