Read Integrative Case 21: Shanghai Disneyland (p. 414-415).

1. Explain what Shanghai Disneyland's tagline "Authentically Disney and distinctly Chinese" means.

2. Using the integration-responsiveness framework (p. 257-258), how would you characterize Disney's strategic choice? Explain and justify your answer.

3. Have you been to any of the Disney parks? If yes, describe some strengths and/or weaknesses that you noted from a customer perspective. If no, describe other Disney brands that you are familiar with (e.g. movies, games, toys, books, TV programs, cruises) and their strengths/weaknesses that you noted from a customer perspective.