Read Opening Case: Russian Culture and answer the following questions: Summary The opening case explores the complexity of Russias culture and the challenges it presents to Western businesspeople. As compared to individuals in Anglo Saxon nations like the United States and Great Britain, Russians typically are more accepting of hierarchy and power differences as they relate to social status, prefer to avoid uncertainty in business and social situations, and are less individualistic. Failing to appreciate these culture differences can lead to misunderstandings between Russian business people and their counterparts from Anglo Saxon countries.

Discussion Questions

1. In general, as compared to Americans, Russians tend to less individualistic. Discuss how this difference might influence the business environment in Russia. How does the focus on the individual influence American business?

2. How might the preference by Russians to avoid uncertainty in business situations create an advantage for British and American companies doing business in Russia?

3. Suppose you have been assigned to work with your Russian colleague to develop five- and ten-year plans for your companys operations in Russia. How might cultural differences impact your discussions? As an American, what steps can you take to improve the success of your meetings?

4. After months of communicating via email, you are excited to meet Petra, your Russian counterpart in person. You make plans to meet at the office in Moscow, but when you arrive your Russian colleague is stony-faced and seems grim. Furthermore, Petra seems confused by your effusive greeting. What should you make of the situation?