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Read over the Concepts & Connections 5.3 case on page 104 in your textbook (Canada Goose's Focused Differentiation Strategy) Then answer the following questions:

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Read over the Concepts & Connections 5.3 case on page 104 in your textbook (Canada Goose's Focused Differentiation Strategy) Then answer the following questions: 1. Which decisions did CEO Dani Reiss make that launched Canada Goods on its chosen strategic path? 2. Which uniqueness drivers are responsible for the success of Canada Goose? 3. Which of Canada Goose's uniqueness drivers are competitors likely to attempt to copy first?

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