• Read P-Chapter 5: Launch I: What is the Marketing Mix? (130-168)
• Question: List and justify a set of separate messages you would put in front of potential customers about your potential product-service, that could be tested using one of P's methods
• Reading link: https://www.taylorfrancis.com/chapters/mono/10.4324/9780429022777-5/launch-walter-paczkowski?context=ubx&refId=be699c41-92f9-4359-b9ab-4d2b46e83720
• Hypothesis: We believe we can create value through our unique service for university students where they can resell their learning materials (not just textbooks) to other students for a fair price, so that way the students are recuperating some of the costs of the materials while still creating value for other students.