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Read Social Media Content Strategy at Ayojak Pillai, Anandan; Sahay, Arvind. Case No. 9B12A007. Published 3/28/2012, Richard Ivey School of Business, 2011. https://content.xanedu.com/nodrm/cases/ivey/9b12a007.pdf?ID=0.424293423699037 Case should

Read Social Media Content Strategy at Ayojak Pillai, Anandan; Sahay, Arvind. Case No. 9B12A007. Published 3/28/2012, Richard Ivey School of Business, 2011.

https://content.xanedu.com/nodrm/cases/ivey/9b12a007.pdf?ID=0.424293423699037

Case should have at least one reference.

Case Study format: Provide a summary of case the case as well as recommendations on how the issue could have been managed differently.

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