Read the Apple Caselet and conduct research on Apple to answer the questions that follow. 7. Assume that you are the marketing manager for Apple and you are required to conduct research on launching a new Apple product into the market, which is a tiny wireless in-ear headphone called iBuds. Discuss any ve (5) types of research design and how Apple could make use of each to conduct this research. (10) 1 mark for discussing each type of research design. 1 mark for applying each type to Apple. The macro-environment refers to variables in the environment over which the individual business has no control. Explain ve (5) current changes in the macro environment variables that have an inuence on Apple. (10) 2 marks for each explanation of the macro-environmental variables that have an influence on Apple. Additional material - Apple Caselet Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms - iOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. Cupertino, California - Apple today announced iPhone 11 Pro and iPhone 11 Pro Max, a new pro line for iPhone that delivers advanced performance for users who want the very best smartphone. The new Super Retina XDR display is a pro display with the brightest display ever in an iPhone. The powerful Apple-designed A13 Bionic chip provides unparalleled performance for every task while enabling an unprecedented leap in battery life to easily get through the day. A new triple-camera system provides a pro-level camera experience with an Ultra Wide, Wide and Telephoto camera, delivering huge improvements to low-light photography and offering the highest quality video in a smartphone that is great for shooting action videos. "iPhone 11 Pro and iPhone 11 Pro Max are the most powerful and advanced smartphones we have ever made. They are packed with sophisticated technology that pros can count on to get their work done, and for anyone who wants the very best device made, even if they are not a pro," said Phil Schiller, Apple's senior vice president of Worldwide Marketing. "iPhone 11 Pro has the first triple-camera system in iPhone and is far and away the best camera we've ever made, it provides our customers with great range of creative control and advanced photo and video editing features in iOS 13. The Super Retina XDR is the brightest and most advanced display in iPhone and the A13 Bionic chip sets a new bar for smartphone performance and power efficiency." iPhone 11 Pro and iPhone 11 Pro Max come in four gorgeous finishes including a beautiful new midnight green. iPhone 11 Pro in midnight green, space gray, silver and gold finishes. iPhone 11 Pro and iPhone 11 Pro Max come in gorgeous midnight green, space gray, silver and gold finishes
