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Domino's Pizza serving the Bangladesh Market Domino's Pizza, Inc., branded as Domino's, is an American multinational pizza restaurant chain founded in 1960. The corporation is headquartered at the Domino's Farms Office Park in Ann Arbor, Michigan, and incorporated in Delaware, U.S.A. In 1961, Tom Monaghan and his brother, James, took over the operation of DomiNick's, an existing location of a small pizza restaurant chain that had been owned by Dominick DiVarti in Ypsilanti, Michigan. A $500 down payment secured the deal, and the brothers borrowed $900 to pay for the store. By 1965, Tom Monaghan had purchased two additional pizzerias; he now had three locations in the same county. Monaghan wanted the stores to share the same branding, but the original owner forbade him from using the DomiNick's name. One day, an employee, Jim Kennedy, returned from a pizza delivery and suggested the name "Domino's." Monaghan immediately loved the idea and officially renamed the business Domino's Pizza, Inc. in 1965. Products The Domino's menu varies by region. The current Domino's menu in the United States features a variety of Italian American main and side dishes. Pizza is the primary focus, with traditional, specialty, and custom pizzas available in various crust styles and toppings. In 2011, Domino's launched artisan-style pizzas. Additional entrees include pasta, bread bowls, and oven-baked sandwiches. The menu offers chicken and bread sides, as well as beverages and desserts. From its founding until the early 1990s, the menu at Domino's Pizza was kept simple relative to other fast-food restaurants to ensure delivery efficiency. Historically, Domino's menu consisted solely of one style of pizza crust in two sizes (12-inch and 16-inch), 11 toppings, and Coca-Cola as the only soft drink option. Franchises Domino's Pizza, as of September 2018, has locations in the United States (including the District of Columbia, Guam, Puerto Rico, and the U.S. Virgin Islands), in 83 other countries, including overseas territories such as the Cayman Islands and states with limited recognition such as Kosovo and Northern Cyprus. It has stores in 5,701 cities worldwide (2,900 international and 2,800 in the U.S.) In 2016, Domino's opened its 1,000th store in India. As of the first quarter of 2018, Domino's had approximately 15,000 stores, with 5,649 in the U.S., 1,232 in India, and 1,094 in the U.K. In most cases, Domino's has master franchise agreements with one company per a country. Still, three companies have acquired multiple master franchise agreements, covering various countries which are Domino's Pizza Enterprises (Australia and New Zealand), Domino's Pizza Group (DPG) [U.K.], and Jubilant FoodWorks Limited (India). As of 2019, Domino's Pizza operates more than 17,000 restaurants worldwide. Domino's Pizza Now in Bangladesh The master franchises for India, Nepal, and Sri Lanka are currently owned by the Indian company Jubilant FoodWorks. India is the largest international market for Domino's outside its home market, being the only country to have over 1,000 Domino's outlets. The company operates 1,232 stores across 264 Indian cities as of 2018. In Bangladesh, the franchises for Domino's Pizza are co-owned by Jubilant FoodWorks and Golden Harvest Limited, forming 'Domino's Pizza Bangladesh Limited.' Domino's Pizza entered Bangladesh via a joint venture between Jubilant FoodWorks Limited (JFL), India's largest foodservice company, and Golden Harvest QSR Limited, a Golden Harvest Group. In this entity, Jubilant FoodWorks is the majority shareholder and owns 51% of the company, while the rest of the share is owned by Golden Harvest Limited. Domino's Pizza was officially launched on March 15, 2019, with its first restaurant's grand opening in Rangs Fortune Square, Dhanmondi, Dhaka. Domino's Pizza comes to Bangladesh with a menu that is a unique combination of some top international favorite pizzas, along with pizzas that were developed specifically for Bangladesh. As part of the company strategies, customers can enjoy hot and fresh pizzas, either at the restaurant or in their homes, where the pizzas would reach them within 30 minutes. Speaking at the launch, Mr. Hari S. Bhartia, Co-Chairman, Jubilant FoodWorks Limited, said, "Bangladesh is a key strategic market for us with immense potential for growth in the foodservice sector. We are delighted to launch Domino's Pizza in the country in partnership with Golden Harvest. We are confident that this will go on to win consumer acceptance and become a successful business in Bangladesh." Commenting on the development, Mr. Pratik Pota, CEO and Whole-time Director, Jubilant FoodWorks Limited, said, "We are pleased to launch the first Domino's Pizza restaurant in Dhaka today. We have done extensive research over the last twelve months to develop a menu keeping the needs and preferences of Bangladeshi consumers in mind while also offering the best of the brand's international menu. We will also be launching an app that will help to redefine the pizza ordering experience of customers in the country." According to Mr. Rajeeb Samdani, Managing Director of Golden Harvest Group, "We are delighted in [AUTHOR NAME] 2 launching Domino's in Bangladesh today, partnering with Jubilant FoodWorks. Domino's Pizza is one of the largest pizza brand recognized for its quality and delivery expertise- we are confident that Domino's is going to be one of the most loved Pizza brands in Bangladesh with unique products and service offerings for pizza lovers of the country." Domino's Pizza will bring a strong focus on ensuring value for money for its customers, and towards that, it has an aggressive, value pricing starting Tk 149. At present, Domino's Pizza has four outlets across Dhaka City. The first opening outlet is located in Dhanmondi, followed by outlets in Uttara and Banani, and since June 2020, Domino's Pizza has opened its new outlet in Panthapath, Dhaka. With the number of outlets opened in the last 1.5 years, the growth of Domino's Pizza shows a significant promise in growth, and the brand plans to open more outlets in the days to come and serve the customers with new offerings and dedicated service. Some Images of Domino's Pizza in Bangladesh [AUTHOR NAME] 3 [AUTHOR NAME] 4 [AUTHOR NAME] 5 For better understanding of the case and getting the updated information about the product offerings and the brand of Domino's pizza in Bangladesh, visit the following website and page: Website: https://m.dominos.com.bd/ Facebook: https://www.facebook.com/dominospizzabn

1. Based on the understanding of the case using your judgment and the images provided, explain what type of Consumer Products do you think the product offerings of Domino's Pizza falls into? Discuss the steps of the Product and Service Decisions with appropriate explanation of the steps. (10 marks)

2. As Restaurants falls into the category of a Service-oriented business, from the perspective of Domino's Pizza explain the Four Service Characteristics with appropriate reasoning. (5 marks)