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focus on Ethics The Ethics of Uber It was the inability to hail a taxi accused of trying to dishon- In Paris while in the pouring rain estly recruit drivers from that ignited Garrett Camp, the other companies, conduct- Canadian co-founder of Uber, ing insufficient background to revolutionize the taxi industry. In checks of its drivers, a lack 2009, Uber began as UberCab in of safety for passengers, and unrea- GWormses Mosplan | Dreamstime.com San Francisco, eventually entering sonable "surge" pricing policies. Canada in 2012. Supporters of Uber believe that Uber is a ride-sharing app that the taxi laws are in place simply to customers is the Uber Safe program, connects a person looking for a ride protect taxi drivers and to ensure Wireless kiosks armed with breath- with a driver. This service is valuated that their income is kept as high as alyzers were set up in downtown at US$70 billion, yet it is still not possible. The coexistence of Uber areas. If a person blew over the legal profitable globally. Uber has entered with the existing industry will be limit, an Uber driver was dispatched many cities like a "bull in a china a long, painful process requiring to the location to offer the customer shop," enraging the taxi industry appropriate regulatory changes. a free ride home. As with many ethical cases, the It some ways, Uber has become With a focus on customer expe truth probably lies somewhere in mainstream-partnerships with Air rience, Uber operates in 483 cities between the two extremes. The Miles for first-time riders, Loblaw in more than 60 countries. With a taxi industry in Canada consists of offering rides to customers ordering 93 percent customer satisfaction approximately 30,000 taxis, and the through its Click & Collect program, rate, taxis, cities, and Uber may just introduction of an innovative technol- and Roots collecting second-hand need to learn to get along. . ogy such as Uber disrupts the exist- clothing for delivery to Goodwill. In ing industry. Those who oppose Uber another context, Uber is represented Questions insist that it is taking advantage of as an unregulated, unmonitored. regulatory grey areas or loopholes and unregistered danger to society 1. What makes Uber an attractive and relying on weak enforcement that is taking jobs away from hard- alternative to taxis for consumers? of existing laws. Uber's competitive working taxi drivers in each city that 2. What are some of the ethical advantage lies in the fact that it has the company enters, arguments against Uber? little overhead, which allows cheaper One strategy undertaken to rates for customers. Uber has been improve the image of Uber to its
