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Read the article B2B - segmentation-Dow Corning-adapted. The article identifies multiple segments. (a) Which segment was Dow Corning not able to serve effectively? (b) Why

Read the article ""B2B - segmentation-Dow Corning-adapted"". The article identifies multiple segments.

(a) Which segment was Dow Corning not able to serve effectively?

(b) Why was Dow Corning unable to serve this segment effectively? Discuss briefly.

(c) How did Xiameter effectively target the segment it was designed to serve? Discuss at least two characteristics of this brand that made it effective for its segment.

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