Question
Daimler India Commercial Vehicles (DICV), maker of BharatBenz trucks and buses, has decided to expand its dealer network by 10% by the end of 2020,
Daimler India Commercial Vehicles (DICV), maker of BharatBenz trucks and buses, has decided to expand its dealer network by 10% by the end of 2020, despite the tough market conditions. DICV, is optimistic about the revival of the trucks and buses market. "The industry is down by 95% due to the pandemic, whereas performing better than the industry with DICV bus sales down by 50%," said by Karl-Alexander Seidel, CEO and India head, Daimler Buses. "Going by the current trend, the segment might end the year in the range of 17,000 to 20,000 units for 2020, a contraction of more than 50%. "Last year, 35% of the sales had come from the school bus segment, 55% for staff transportation and rest from the tourist segment. "This year, orders for school buses are dead and they are getting orders mainly for staff and tourist needs and balance for chassis."
What shape will the structure of the truck industry take in the next five years by overcoming the current situation? Suggest your strategy for the Company's approach.
Describe how Daimler India Commercial Vehicles (DICV) segmented the market for trucks and buses with value orientation and carved out many distinct segments.
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