Question
Read the article Did Wal-Mart love RFID to death? and discuss the following questions: Do you think that Wal-Mart exerted coercive power? Why/why not? How
Read the article "Did Wal-Mart love RFID to death?" and discuss the following questions: Do you think that Wal-Mart exerted coercive power? Why/why not? How would you react if you were a channel manager in one of Wal-Mart's suppliers? Do you think that a coalition with other suppliers against Wal-Mart's action would be useful? Why/why not?
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
