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Posted on Oct 05, 2024

Read the article Dyson Ltd: From Vacuum Cleaners to Electric Vehicles by Andrew Shipilov, Peter Zemsky, Brian Henry, Anne-Marie Carrick at this link: https://hbsp.harvard.edu/tu/a5452022 to

Read the article Dyson Ltd: From Vacuum Cleaners to Electric Vehicles by Andrew Shipilov, Peter Zemsky, Brian Henry, Anne-Marie Carrick at this link: https://hbsp.harvard.edu/tu/a5452022 to get some background about Dyson.

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(a) Interpret Dyson price and value communication strategy.

(b) Appraise Dyson three (3) product pricing strategies.

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