Read the article entitled "Growing Greenhouse,": 1. Identify any two external forces that impact marketing decisions and briefly explain how Greenhouse is affected by each of these forces. Note that you only need to provide one Greenhouse specific example for each of the two external forces that you have identified. 2. With Greenhouse's access to customer data, explain how Greenhouse can effectively use CRM to attract, retain and extend the value of its customers over the lifetime of the relationship. 3. Evaluate the effectiveness of Greenhouse's glass bottle packaging in fulfilling the four basic functions of a package.

Article Link

https://strategyonline.ca/2018/10/04/2018-brands-of-the-year-growing-greenhouse/