Read the article from the link provided below.

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/measuring-marketings-worth

In the first paragraph of the article, it brings up a very interesting question: finance people simply do not understand marketing. Finance people want to invest money in places where they can see immediate and tangible results. However, the impacts of marketing activities are sometimes intangible. If you were a marketing manager, how would you defend marketing's role to a successful business, and argue that marketing creates and adds value to a firm?