Read the article "Here's why traditional marketing is still effective in 2022" and answer ALL the questions related to the case by providing appropriate justifications and examples as required. Support and justify your answers by applying the marketing concepts or theories learnt. Article October 14, 2021 By MediaOne Article is adapted and reproduced from: https://mediaonemarketing.com.sg/traditional-marketing-is-still-effective-2022/ Here's why traditional marketing is still effective in 2022 Traditional marketing isn't dead. Far from it, in fact. While the industry is making strides toward embracing digital, traditional marketing is still alive and well. Businesses are still using the tried-and-true tactics of traditional marketing because they're effective. Although new technologies have come into play, some classical forms of advertising won't just lose their appeal. They'll keep their popularity and value for many years to come. What makes traditional marketing such a strong contender? Put simply, it works and here's the proof:

It's cost-effective One of the biggest reasons businesses continue to rely on traditional marketing is because it's affordable. While some platforms may provide more exposure at a higher cost, many forms of traditional marketing won't break your budget.

It's adaptable Traditional marketing is a strategy that can be tweaked to fit just about any business. It's flexible enough to accommodate different messaging, target audiences, and even timeframes. Has longevity Some forms of traditional marketing (like print and radio ads) aren't going anywhere anytime soon. Even though new technologies have popped up since their inception, they're here to stay partly because society (sort of) relies on them.

It can help shape your brand identity With traditional marketing, you can create a clear image of what your company represents. Being able to craft this image requires more than just wordsit also means presenting your brand with consistent imagery and colors that are reflective of your mission and values.

It gets results Traditional marketing has staying power because it works. It's proven to be an effective direct- marketing tactic, so don't count it out just yet. Whether you're using radio ads or billboards, your potential audience is bound to see them over time and remember them too.

It's scalable It may take a hefty investment to create a TV commercial, but once it's out there, that ad is going to be seen by everyone who tunes into the channel. Traditional marketing makes scaling your business easy because it's accessible and can cover a large physical range.

It builds trust Time and time again, traditional marketing is the go-to tactic for building customer relationships. Whether you're using print ads or billboards, people respond to them because they establish a sense of familiarity and credibilitytwo factors integral to building strong customer relationships.

7 Examples of Big Brands Still Using Traditional Marketing Strategies Here are a few real-time examples of brands still profiting from traditional marketing:

Toyota Toyota Motor Corp is a prime example of a brand that has continued to use traditional advertising tactics with great results. Not only does the company continue to deliver TV commercials, but they've also taken their marketing efforts outdoors by sponsoring billboards and running print ads in magazines.

KFC KFC is another brand that has embraced the power of TV commercials to drive salesthey continue to deliver ads on both local and national channels. The restaurant chain also keeps its branding fresh by sponsoring billboards, print ads, and digital banners.

Coca-Cola Coca-Cola has made use of traditional advertising formats throughout its hundred-plus-year history. By running print ads in magazines and newspapers, sponsoring billboards, and promoting their products on TV shows, they've built a strong name for themselves across the world.

Cadbury The Cadbury logo is almost iconicthe image is so familiar to people that it's become synonymous with chocolate. They continue to use traditional marketing tactics to build their reputation, such as sponsoring billboards and print ads in magazines. Listerine Like KFC, Listerine runs local and national TV commercials that promote their mouthwash brandsSpearmint, Total Care, and Listerine Daily Clean. They also run print ads in magazines and newspapers.

Nike Nike is one of the most recognizable athletic brands globallythanks, in part, to their consistent use of traditional marketing tactics. They've successfully tapped into the traditional advertising media for decades, from running local and national TV commercials to promoting their products on billboards and sponsoring radio ads.

McDonald's Whether you're visiting a McDonald's in Amsterdam or Amarillo, Texas, you can expect to see the same golden arches. And one of the reasons for this consistency is that they've successfully tapped into traditional marketing opportunities TV commercials and print ads, primarily.

QUESTION 1 (MLO 2) State FIVE (5) types of media that is observed being used by the companies mentioned in the article above. What are the advantages and disadvantages to each media type?

QUESTION 2 (MLO 2) Companies like KFC can supplement their traditional marketing using digital and social media marketing. State and explain any FIVE (5) forms of digital and social media marketing that KFC can utilise with example for each form. QUESTION 3 (MLO 2) Products such as Coca-Cola and Cadbury are not sold directly by the producers to the end consumers. State the ONE (1) intermediary that producers can use to ensure products reaches the end consumers and explain how the intermediary creates value for targeted customers in the distribution system.