Read the article Organizational Culture: Creating, Measuring and Consolidating for Performanceand discuss the following topics:

-The article analyses four common hurdles that manager faces when trying to implement a broad change in an organization. Do you consider that these hurdles are also applicable to a project manager attempting to align his/her team? Explain why or why not.

-How the perceptions and beliefs of the leadership of a company influence an organization's culture, shaping that culture as a whole, in particular the impact it has on that company's way of doing things, ultimately the company products and services. Provide specific (company) examples.