Read the Awake Chocolate Case at the end of Chapter $11$ titled Essential Service of Caffeine.

Answer questions $1-3$ and submit in a Word Document BEFORE the start of class.

$1.$ Go back to Awake's social media posts in $2020$ and pull out a post made by the company as to what it was doing as a community service during the COVID$-19$ crisis. View the comments made by healthcare workers, or any essential service workers, who received Awake's product. Comment on how you think Awake was perceived in its role at this time.

$2.$ Non$-$profit organizations and service $-$based businesses face different challenges than those who make consumer or B$2$B goods. And yet all companies have some element of service to them. Identify and describe the service aspect demonstrated by Awake during the crisis.

$3.$ CEO Adam Deremo called Awake's donation of free product to essential service providers something that he and his team felt obligated to do$.$ How would you evaluate the level at which Awake's gesture was perceived in terms of altruism?