Read the below scenario and answer the two questions that follow: As the food processing industry in South Africa continues to grow and increase in its complexity, so do the problems encountered in that industry (South African Poultry Association 2013). Examples of such problems include inter alia dynamic consumer tastes and demands, the need for sustainable practices and the requirement to meet cold supply chain imperatives in the transportation of food (Van Rooyen, Esterhuizen & Stroebel 2011). Identify a company of your choice in the food processing industry and answer the following two questions: Answer ALL the questions in this section.

Question 1 With reference to the food processing company of your choice, provide a detailed explanation of the impacts of the bullwhip effect on the supply chain management.(10 Marks)