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Read the Blue Apron Case . In the context of your analysis, be sure to include Chapter 6, 7 & 8 concepts. What can Blue

Read the Blue Apron Case. In the context of your analysis, be sure to include Chapter 6, 7 & 8 concepts.

What can Blue Apron (BA) do to increase customer profitability?

On what type of customers should BA focus?

Does BA qualify as "first mover" and gain an advantage?

How does BA fit into the overall grocery space?

Should the company (BA) make major changes, minor adjustments, or something in between?

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