Question
Read the BMW's 2014 Winter Olympic brand strategy case about applying the Elaboration Likelihood Model. Then participate in the discussion of the following questions, providing
Read the BMW's 2014 Winter Olympic brand strategy case about applying the Elaboration Likelihood Model. Then participate in the discussion of the following questions, providing your rationale from the readings:
file:///Users/share/Desktop/BMW%E2%80%99s%202014%20Winter%20Olympic.pdf
- How did using the Elaboration Likelihood Model influence BMW's brand strategy?
- How would the brand strategy have differed without the use of ELM?
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Essentials of Management
Authors: Andrew J. DuBrin
9th Edition
538478233, 2900538478235, 978-0538478236
