Question
Read the Breakfast at the Paramount Case. 1. Why do customers like the Paramount? 2. What are some factors that would make Michael Conlon increase
Read the "Breakfast at the Paramount" Case.
1. Why do customers like the Paramount? 2. What are some factors that would make Michael Conlon increase carryout? 3. What are some factors that would make Michael Conlon decrease carryout?
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
