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Read the case ALDI Invades Greensboro Question: Does ALDI pose a competitive threat to other grocery chains in Greensboro? Can ALDI's competitive position be duplicated

Read the case "ALDI Invades Greensboro"

Question: Does ALDI pose a competitive threat to other grocery chains in Greensboro? Can ALDI's competitive position be duplicated by competitors? To explain your reasoning, use concepts such as:

  • strategic positioning
  • fit among activities in the value chain; and/or
  • wedge between willingness-to-pay and costs incurred.
  • must be 250 words or more

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