Read the case and answer the question that follow. Assume you are the marketing manager for iFly and are writing the marketing plan for the fiscal year starting January 1, 2022. Assume that the population has been vaccinated against the COVID-19 virus and social distancing, masks etc., are no longer necessary.

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Experience the thrill of indoor skydiving at iFLY!

Are you looking for an exhilarating experience that you can enjoy with friends or family? Well, look no further than iFLY, where we specialize in indoor skydiving. Indoor skydiving is the simulation of the thrills that skydivers enjoy during the free-fall portion of their skydiving jump.

iFly uses a vertical wind tunnel to simulate free-fall conditions. You will be lifted by the air flow in the flight chamber and once in a stable position, you will be able to move around.iFLY can replicate almost perfectly the free-fall portion of a skydiver's jump. In fact, iFLY so closely resembles what skydivers do and feel at 13 500 feet in the air, our facilities have been used by the Department of National Defense for paratrooper training.

This extraordinary experience is in a completely safe, supervised environment. No jumping or falling is involved. In our vertical wind tunnel, you float a few meters above trampoline-type netting. Your iFLY experience starts with an instructional video. You will then be paired with an instructor who will demonstrate and explain proper position and safety. After learning about bodyflight, you will then receive a flight suit, helmet and safety goggles and you are ready to go!

We welcome flyers from age 4 years on. There is no upper age limit.

Various packages are available, for example:

• 2 flights (per person) for C$72
• 4 flights (per person) for C$110

Custom packages are also available for parties and corporate events. iFLY packages make great gifts!

We have two locations in the Greater Toronto Area: Oakville and Whitby.

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Corporate Social Responsibility

• Identify and explain one activity this company can undertake to operate in an environmentally sustainable manner.
• Identify and explain one activity this company can undertake to operate in a socially sustainable manner.