Read the case and answer the question that follow. Assume you are the marketing manager for PERROPAL and are writing the marketing plan to launch this product into the Canadian market for the fiscal year starting April 1, 2021. _________________________________________________________

Introducing PERROPAL, the easy-to-use, painless Pet Nail Grinder!

Maintaining well groomed, healthy nails for pets - especially dogs - is a big hassle for both the pet owners and the pets themselves. It is difficult to make at home with clippers plus there is the risk of cutting the pet's skin. However, taking pets to the groomer or veterinarian to get their nails trimmed is costly, inconvenient and often causes anxiety in the animal. Why put your pets through the stress of an unnecessary visit to the vet when you can easily trim their nails yourself? PERROPAL Pet Nail Grinder eliminates the stress, cost and inconvenience of maintaining your pet's nails.

PERROPAL is a grinding tool that files the nail down to the desired length, in contrast with a clipper that cuts the nail off in chunks. PERROPAL is slower but safer. There is no risk of cutting the pet's paw and the process leaves a smooth nail that is unlikely to catch on anything or accidentally scratch. PERROPAL is compact, lightweight, and easy-to-use. It is battery operated so there are no cords to worry about, which is important when dealing with animals.

PERROPAL can also be used on cats.

PERROPAL makes a great gift - save your friends time, hassle and money!

Order online starting April 1, 2021

Requires 3 AA batteries (not included)

Price: C$30

1. List and briefly describe 2 different sales promotion activities you could execute to support the launch of PERROPAL.

2. Describe a memorable experiential campaign you could execute. Be creative. Explain how your event will generate both earned and shared media to support the launch of PERROPAL.