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Read the case and answer the question : Tina Mclane operated the Grand Bouquet, a 1,650-square foot florist shop, in a strip mall next to

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Read the case and answer the question : Tina Mclane operated the Grand Bouquet, a 1,650-square foot florist shop, in a strip mall next to a Hallmark shop and near an upscale supermarket. Because of her proximity to Hallmark, she felt required to stay up on the latest trends and aggressively filled the store with gift items. Due to her neighbors, Mclain did well and before she realized over 50 percent of her business was coming from giftware. Then, Hallmark moved and the supermarket was replaced with a discount grocery store. Mclain watched her profits spiral downwards. She slashed prices and fired employees. Then, she noticed a rent sign on a smaller location that was in a renovated cottage. She moved into the cottage and decided that she was going to return to being a florist. She had a sale prior to moving and sold nearly all of the giftware. In her new location, she created a relaxed working atmosphere-unlike the highly competitive environment that she had operated in at one time. Her revenues are climbing and former customers are returning. Q1, Comment on the following for Mclain's store : Product Mix and Pricing strategy (4) b. Service Scape (ambience of the store (3) C. 7 Ps of Market Mix. (3)

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