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Read the case and then follow the 3-step problem-solving approach to OB as outlined.Be sure to apply chapter concepts/models. Please use the following headers in
Read the case and then follow the 3-step problem-solving approach to OB as outlined.Be sure to apply chapter concepts/models.
Please use the following headers in your initialpost: Step 1:Define the problem. Step 2:Identify causes of the problem. Step 3:Make recommendations for solving the problem.
This heading structure is required for all future discussion assignmentthat requires the3-step problem-solving approach. (150-200 words)
How can you change the world of medicine, or at least medical testing, monitoring, and diagnosis? One potential way is to invent a device that performs more than 240 tests with just a couple of drops of blood, faster, more effectively, and with less pain than existing approaches. 88 Coming up with the idea is one thing, but raising the funds and assembling the necessary talent is another. It's not enough to have an idea, you need to bring it to life. If you were to do this it would help to be extremely intelligent, even more driven, and be willing to do anything it takes. Anything. This describes Elizabeth Holmes and the company she founded, Theranos, which aimed to revolutionize medicine with a new blood testing technology. FORECLOSURE OF A DREAM Unfortunately, the technology didn't work. But that didn't stop Holmes from telling investors, customers, employees, the press, and everyone else it did. Her ambition transformed to fraud and resulted in the death of Theranos. The testing that supposedly certified the efficacy of the company's product has since been discredited, and it is now known that some of the demonstrations of prototypes of the company's products were rigged. The billions of dollars in estimated value of Theranos are gone, along with It the accolades once showered on Holmes as being the youngest self-made billionaire at age 30. At one point $9 billion but now $0. Also gone is the $700 million of investors' actual money, and the jobs of many very talented employees who were either fired or quit during the company's existence. These employees, along with the unfortunate few who stayed to the end, may have tarnished reputations for years to come as a result of their association with Holmes and her company. Holmes is now faced with the fallout and is confronted with criminal charges related to defrauding investors, customers, employees, and most anyone else connected to the company. Her ex-boyfriend, and Theranos's president and COO, Ramesh Balwani is also facing many of the same charges. He acted as confidant, advisor, and as many insiders eventually learned, was seemingly the only other person within the company besides Holmes how knew the truth. 89 HOW DID THIS HAPPEN? She went from Stanford undergraduate engineering student and celebrated female entrepreneur, to the founder and leader of one of the most astounding frauds in science and business in the recent past. Theranos was the company she founded with the hopes and claims that its technology would revolutionize blood testing and in the process medicine. Holmes always wanted to make an impact, and at 19 saw this as her path. She spent the next several years assembling the necessary talent, money, influence, and notoriety to realize her vision. But as we now know it was a sham. Holmes was single-minded and unwavering in pursuit of her vision. She ruled the company like a dictator, making all critical decisions herself, sharing information on a need to know basis, and expressing enthusiasm and positivity even in instances of flat out failures, such as demonstrations and presentations to investors and potential customers. She quickly soured on, then avoided, and even retaliated against those who questioned her or her ways. Absolute loyalty, which meant agreement and obedience, was demanded by Holmes. Individuals and groups who spoke out or otherwise fell out of favor were quickly dismissed, as was any feedback that was inconsistent with Holmes's desired message or outcome, 90 Although it was Holmes's company, and she hoarded authority, other factors supported her ultimately disastrous approach. Her vision, charisma, conviction, and delivery persuaded many wealthy and otherwise powerful people and organizations to support her cause. For Instance, two of the largest Investors were Betsy DeVos, now education secretary and part of the founding family of Amway, as well as Rupert Murdoch (the media mogul who owns Fox among many others). The board was stacked with celebrities from government (Henry Kissinger and George Schultz, both former secretaries of state). Along with others with impressive track records from Apple and other tech companies, these prominent Individuals gave Holmes and Theranos credibility. 91Step by Step Solution
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