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CASE STUDY 2: The Non-Prot Professional Associatlon The Project Based Consultants Professional Association [hereafter referred to as PBCPA} is based in Kamloops. [t was founded in 2005 by graduates of TRU. The PBCPA has an annual income of 5200000 and expenses of $1 70,000. They have a reserve of $300,000 in cash available to them. They are a non-profit organization whose focus is service delivery to its members and contribution to the wider community. The revenue of the organization consists of its membership fees. PBCPA have a majority rule voting system for all association wide decisions. These decisions are made by the association's directors. The president has the casting vote in the event of a tied vote. The directors are elected every two years by the membership. The election took place one month ago and all directors are in place for the next two years. The PBCPA has 500 active members, 7 volunteer board members (a president and a vice-president with responsibility for each of its 6 portfolios], and a pool of20 portfoliobased volunteers. The portfolios are as follows - Professional Development - Certication Development - Events Hosting - Community Outreach - Corporate Engagement - Member Recruitment and Engagement The PBCPA has recently completed their strategic planning activity. They have identified the following strategic goals for their organization: . Professional Development Partibiio Create a revenue stream of 550,000 yearly. through the delivery of professional development courses. - Certication Developrrrerrt Portfolio Develop standards of professional practice within the next 3 years. - Events Hos ting PartjfrroHost 4 BC wide educational events and conferences over the next 5 years at nero net cost. - Coxrrrrrrrnity Outreach PortfolioAchieve measurable community impactby 50% in the next 5 years. - I'resrdentSupport the development of two new d1apters within BC, one in Vancouver and the other in BC. within 5 years. . Corporate EngagementGain corporate sponsorship of$50,000 within the next 5 years. - Member Recruitment and Engagement Porgfoliolncrease member volunteer numbers to 50 within the next 5 years. c Member Recruitment and Engagement Porgfoliolncrease membership to the association by 100% Within 5 years. c Member Recruitment and Engagement Portalr'oMaintain a membership approval rating of 90% year on year for the coming 5 years. You are a member of the PBCPA and a well-regarded Project Based Consultant. They have asked you to help them realise the strategic goals of the organization. You will bepaid for your work at a professional consultancy rate. The following points are a record of your meetings with the stakeholders. Although major decisions are voted on by the board of directors, there are many pre- meetings that take place before sud1 votes. Four of the board directors, including the director, meet separately from the other directors. These four work in the same consultancy organization. They agree acornmon position before meeting with all directors to discuss and vote. The president of the PBCPA takes a considered approach to decision making. She has some former TRU classmates in Vancouver and Victoria. They have already agreed to work on setting up chapters in their city within the next year. She believes the strategic goals agreed upon are reasonable. The VP of Professional Development is very ambitious for the association and for himself. He believes the strategic requirements of his portfolio can be met early and that he will be elected President at the next election in two years' time. The VP of Certificate Development believes the strategic goal for his portfolio is too ambitious. [n his opinion, it cannotbe accomplished in 3 years. He is not convinced that it is important for the PBCPA. The VP of events hosting is very excited about her objectives. She is a PhD candidate and believes her academic career will benet from her presenting at the conferences she will set up in the next few years. She expects that she can attract scholars with whom she would like to work if she can convince the board to allow her to run the conferences at a slight loss. BUSN 6071: Project Management and Consulting Methods Case Study 2 The VP of Community Outreach is not concerned or interested in the strategic Case Study Directions objectives set. At present, the level of community impact is calculated at less than $500. An increase to $750 can be easily achieved within the next five months. You are tasked with moving the strategic objectives of the PBCPA from requirements to solutions. The Board wish to know how you will do this. Describe The VP of corporate engagement is the CEO of a large consultancy firm in Kamloops and justify the approaches will you use to move the client from requirements to (TRUView). Three other board members are partners in this company. She is solutions. If the board does not agree with your approach, you will be replaced with confident she can benefit her company and the PBCPA through sponsoring many of another project-based consultant. their events. The goal of $50,000 over the next five years is within her company's advertising and sponsorship budget. The VP of Member Recruitment and Engagement does not agree with the strategic targets set for her portfolio. She believes the work required to achieve them is unreasonable. You have looked through the latest survey feedback from the membership. The level of satisfaction with the association has been declining in the last two years-from 95% satisfied to 75% satisfied. There have been comments from some members that the board were not listening to the needs of the membership: . 20% of members did not agree that their membership was "good value for money". 25% of members have indicated that they would not recommend the association to a colleague. 7% have indicated that they will not renew their membership. 80% of the membership surveyed have indicated that the primary benefit of membership is professional networking. Many stated they would be willing to pay higher membership fees if there were more networking events made available. 8% of the membership support the development of a Project Based Consultancy certification. 90% believed that a combination of existing project management, business analysis, and consultancy certifications is preferable to a specific Project Based Consultancy certification. You have attended a workshop with the 20 volunteers of the PBCPA. They are mostly recently graduated TRU students. They are excited and happy to volunteer in the association as they see it as an excellent networking opportunity. They are very happy to put in the time to make the association successful