1. Read the case carefully and complete the proposal by filling in the correct sentence NUMBERS. (Some parts of the proposal will have more than one sentence) Do not copy the sentences; do not add your own ideas.

Zinns Burgers and Pizza

1. Zinns Burgers and Pizza is a medium-sized chain of fast-food restaurants. Its branches are predominantly based in the north-west and Midlands of the United Kingdom and, until lately, this regional concentration and profile has enabled the chain to compete with the larger, international fast-food brands in these areas (many of whom have outlets near to a Zinns restaurant). 2. However, in recent years, many of Zinns restaurants have begun to struggle; they are losing both customers and staff. 3. The dcor and furniture look tired, cooking equipment needs replacing; the menus require updating. As with all fast-food businesses, the chains sales have been threatened by the recent trend towards healthy eating and concerns over the environmental impact of the fast-food sector. 5. The recent recession has boosted sales slightly as customers look for cheap opportunities to eat out. 6. Zinns Burgers and Pizza should move to healthy combination of meals along with healthy drinks that needs careful planning with the help of food dieticians. 7. Various contests like the happy family moments, coast to coast, Full of care are to be introduced. 8. Direct marketing as the term suggests, is a method of directly marketing to your consumers by means such as telephone marketing, Online marketing, E-mail based marketing, etc. which Zinns Burgers and Pizza needs to tap especially now. 9. The working hours and pay scale of the staff must undergo revision. 10. Lugo furniture manufacturers, situated in Midlands, use the extremely attractive Candi Tube Collections that attracts all ages. The company has quoted very reasonable charges for refurnishing. 11. By introducing the contests there will be a boost in sales and market share by creating an awareness of the brand and instilling it in the minds of the consumers. 12. The telephone, online marketing that offers direct information to the consumers on their diverse products and services will giving the consumers sufficient knowledge about the products and deals of Zinns Burgers and Pizza. 13. Good dcor and furniture attract the eyes naturally. And the rule goes if the staff is happy, the customers are also happy. 14. There is threat that Zinns Burgers and Pizza may be labelled as JUNK FOOD SUPPLIERS and POOR SERVICE PROVIDERS, if changes are not made. 15. No business wants to close down because customers do not trust.

Category	Sentence Number
Analysis of the problem:
The Reasons:
Proposed Solutions:
Benefits of the proposed solutions:
Risk to the organisation if the proposed changes are not made:

2. Read the sentences below and decide the function of each sentence by specifying which states a claim and which states a support. Fill your answers in the blank boxes.

Sentence	Function
Belgrade, as a tourism destination, is not competitive in terms of walking tours around the city compared to other major Serbian destinations.
This is due to the undeveloped infrastructure around green areas (Maksin, 2011).
As a post-industrial city, Belgrade lacks revitalization, which makes it less competitive.
So, a holistic economic approach that takes into account human and environmental needs may help change the situation (World Tourism Organization, 2011).