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Read the case Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste by By: John A. Quelch and Margaret L. Rodriguez Question: What are the companys financial, market capabilities,

Read the case Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste by By: John A. Quelch and Margaret L. Rodriguez

Question: What are the companys financial, market capabilities, their competencies? Problem Definition:

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