Read the case in in the link below and be ready to answer the questions in class next week. https://hbr.org/2019/03/case-study-should-a-direct-to-consumer- company-start-selling-on-amazon Case: Should a Direct-to-Consumer Company Start Selling on Amazon? Question 1: Should PedalSpark sell its new, lower-cost bike through Amazon? If so, how will they convince customers to buy online? If not, what other channels they should prefer and how to scale up sales? Question 2: Evaluate the suggestions made by the CMO and CEO in the case