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Read the Case, McDonald's Corporation: Managing a Sustainable Supply Chain, Address the following questions related to the case: b. How can McDonald's account for not

Read the Case, "McDonald's Corporation: Managing a Sustainable Supply Chain," Address the following questions related to the case:

b. How can McDonald's account for not only the many inter-dependencies within its supply chain but also that priorities depend not only on McDonald's needs but also on those of partners such as franchisees and suppliers? What are the priorities of mass-market consumers? Should corporations' priorities mirror those?

c. How should McDonald's reconcile different sustainability expectations and priorities around the world with the understanding that local practices can impact the global brand?

Explain further by using the following sub-questions for guidance:

i. How does McDonald's traditional approach to balancing worldwide management and local operations inform the trade-off of global versus local sustainable supply chain management?

ii. Global brands are increasingly vulnerable to local missteps.

* How will this affect the sustainable supply chain movement?

** What actions should they consider to avoid local missteps related to supply chain sustainability?

iii. Does it make sense morally or practically for Europeans and Americans to dictate sustainability standards for less developed countries that may prioritize economic growth?

d. How should McDonald's engage suppliers, activists, and other stakeholders in its sustainable supply chain efforts?

i. How can McDonald's account for the fact that its power to influence food safety, sustainability, or any other practices in its supply chain varies greatly by region and product? [2 points]

ii. In what ways can McDonald's overcome the fact that there are opportunities for cross-sector collaboration that create win-win solutions which rarely materialize because of distrust or miscommunication?

iii. Why are consumers and governments so rarely involved in sustainable supply chain solutions? How can McDonald's better leverage these important stakeholders?

e. Make a logical comprehensive diagram showing McDonald's supply chain ecosystem with links between the stake-holders. Think carefully through this diagram and include as many stakeholders as possible.

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