Read the case study and answer you make the call question answers. For question 2-31 I need at least factors and for questions 2-32 two alternatives.
Marketing in Action Case Real Choices at Ford Ford Motor Company has committed to investing $1.6 billion company facilities." Over the past 90 years Ford has provided to construct a small car plant in the San Luis Potosi State in more than $8 billion to build and develop its production capa- will result in the creation of more than 2,800 jobs bilities in the country. Currently, Ford has two assembly plants in the country. The Center for Automotive Research states that two stamping plants, and an engine plant in Mexico. Increas U.S. automotive labor costs average around $30 per hour and ing production output in the country is consistent with Ford's Mexico. This are substantially higher than those in Mexico which average long-term manufacturing plans around $5 per hour. This means that moving production to The additional investment in Mexico is not without its crit- Mexico will allow Ford to lower its cost for small cars and make ics. The issue of jobs leaving the country has always been a part Ford more competitive in the global auto marketplace. The of political debate in Washington, D.C. The announcement of move will, in turn, allow Ford to reallocate its U.S. facilities to Ford's plans was made during the most recent presidential ward larger vehidles with higher profit margins, like SUVs and campaign and created dissent among the candidates One can- F-Series trucks. Furthermore, Mexico has the necessary trans- didate called for increased tariffs and penalties for U.S. firms portation infrastructure to efficiently export the cars back to like Ford, that choose to relocate manufacturing to foreign markets to lower costs. Ford has reacted with a vigorous de- Mexico has been a part of Ford's manufacturing history fense of its business practices. As per CEO Mark Fields,-more since 1925 when the company became the first automobile than 80 percent of our North American investment annually is manufacturer in the country. According to Gabriel Lopez, presin the U.S, and 97 percent of our North American engineering the U.S. and other markets dent and CEO of Ford of Mexico, "Ford of Mexico is the fourth is conducted in the U.S" largest producer of vehicles, the fourth largest producer of en- gines and the second country in the global auto parts supply Dennis Williams, President of the United Auto Work ers (UAW) union, is another voice of dissent to the move
