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Read the case study Andrew Mason and Groupon, Inc. Discuss the history of Groupon from start-up until today. What strategies presented in the case did
Read the case study Andrew Mason and Groupon, Inc.
- Discuss the history of Groupon from start-up until today. What strategies presented in the case did Groupon employ to grow its business?
- In what industry(ies) does Groupon compete today? What companies does Groupon compete against today? What is Groupon's competitive advantage today, and is it sustainable?
- What were the major problems Groupon faced in 2012? What strategic recommendations would you have made to Groupon in 2012? Is that different than the recommendations you would make today?
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Introduction to Law
Authors: Joanne B. Hames, Yvonne Ekern
5th edition
133484564, 9780133484687 , 978-0133484564
