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READ THE CASE STUDY BELOW AND ANSWER QUESTION THAT FOLLOWS: Tata Motors Limited is the biggest automobile company in India. The consolidated revenues of Tata

READ THE CASE STUDY BELOW AND ANSWER QUESTION THAT FOLLOWS: Tata Motors Limited is the biggest automobile company in India. The consolidated revenues of Tata Motors Ltd. in 2009-10 are $20 billion. It has the largest market cap in commercial vehicle segment in India, and second largest in the passenger car segment. Tata Motors was established in 1945 and today has more than 5.9 million vehicles on Indian roads. In manufacturing truck, Tata motors ltd. has become the fourth in the world and second largest in bus manufacturing. Currently, 24000 employees are working with Tata motors Ltd. Before 1990s, Tata mainly focused on the commercial vehicle sector and different kinds of vehicle like commercial trucks, military trucks, and construction vehicles was made by them. Their first movement was to introduce utility vehicles in passenger car sector with two main models, Tata Safari and Tata Sumo. After that Tata has got great success and satisfactoriness among customers with these two-model car and also got big support then entered into small business car sector in India. Tata Motors the first listed Automobile company in the New York Stock Exchange (September 2004) that is from Indias engineering sector, it has also emerged as a global automobile company. Tata has also operations in different countries of the world. These are UK, South Korea, Spain, and Thailand. Current situation of Tata Motors: The Tata Motors group is an established passenger and commercial vehicle manufacturer in 1945 and it was the part of larger Tata Group. Tata motors were holding their recognitions for the last ten years in the passenger car market. Currently, Tata Motors are operating on five passenger vehicles and these are pickups, trucks, tractor trailers, tippers, and buses. In India Tata Motors strictly maintain government laws and regulations and also keep an eye on labour laws in different countries where they are going to establish their manufacturing plant. These all things maintained by the headquarters of Tata Motors which situated in Mumbai that all branches are maintaining and obeying local laws or not. Political changes always need to consider by the organisations this will facilitate them to spread out in new market the countries where Tata motors are going to operate should concentrate on political climate as well as the regional leading bodies. The business trade, expansion and investment are reliant on laws and regulations on business imposed by the local government. How much they will be flourishing in markets and economies for the effect of home and national influences. Tata Motors commercial contour has been recognized for a number of years in various market segments such as Europe, Africa, The Middle East, Australia, Southeast Asia, and South Asia. Tata motors are doing their business in different countries across the world such as Africa, Europe, Middle East and Australia. It has gained high market share by expanding their business around the world through a series of acquisitions. In 2004, they acquired Daewoo commercial vehicle Company in South Korea which was the second largest truck manufacturer in South Africa. This 4 acquisition gave Tata Motors a considerable charisma in the Korean market. After that they have merged in companies as a joint venture such as Thonburi Automotive in 2006, which gave them access to manufacture and sell pickup trucks in Thailand. This is how they built their reputations which hold 80-85% of company profits with respect commercial vehicle. Their largest acquisition was with Ford and they paid to Ford $2.3 billion for taking of Jaguar and Land Rover from Ford. In January 2008, Tata Motors induced a new Car that is Tata Nano. Tata Nano has been consequently launched, as it planned before, in India in March 2009. It signifies the global automobile industry; the price of the car is affordable, and it is only Rs.10 million. In May 2009, Tata Motors introduced new trucks name Prima in modern era it practices best utilization of power, speediness, good carrying ability, functioning economy, and trims, which will bring in the latest benchmarks in India and equivalent the best in the world in presentation at a minor life-cycle cost. Tata Motors is operating through different countries across the world; they are functioning by focusing on individual market with considering global economic standpoint. They are spreading out by forming joint ventures over the five different countries in the world. Tata Motors have the experiences about the changes in market that occurs and can easily acclimatize by using resources they have around the globe. For example, Tata Motors need raw materials for production of engine blocks, but the price of raw materials is high in South Africa. The earnings of Tata Motors are increasing day by day because of various acquisitions and joint ventures with truck manufacturers in Southeast Asia. In 2006-07, the Gross profit was $1,160.9 million and in 2007 it increased to $1,510.1 million. Moreover, overall Earnings also increased significantly after paying tax .It was $410 million in between 2006 and 2007 and $434.7 million in 2007-08.The net profit was $214.5million in 2008-09. In 2009-10(year ended 31st march), profit after tax will be $550.8million it is more than the previous year. There was a large drop in profit in between 2008-09 and 2009-10 financial years because of acquisition of Jaguar Land Rover in June 2008. Tata Motors is equally concentrating on environment-friendly technologies especially in emissions and substitute fuels. There are many electric and hybrid vehicles developed by Tata motors especially for personal and public transportation. The growth of this company based on deep understanding of economic stimuli and needs for customer, and the skill to interpret them into customer-desired offerings through most important edge R&D (Tata). Tata Motors Research and Development team is in advance in Indias market and accurate with all other field internationally. In 1998, Tata Motors first developed fully indigenous passenger car Tata Indica and after that Tata Nano the cheapest car which was cheap in production. Tata also involve in many activities such as engineering and automotive solutions, production equipment manufacturing, automotive motor vehicle machinery built-up and supply chain conduct, machine tools and factory mechanization solutions, high-precision tooling and plastic and 5 electronic machinery for automotive and computer applications, and automotive retailing and service operations through subsidiaries. Tata Motors is also working on four plunge areas for improving quality of life- employability, education, health, and environment. The activities help the lives of more than a million citizens. With the foundation of its rich heritage, Tata Motors today is engraving a refulgent future. In light if the above, outline the concept of environmental analysis and conduct a PESTLE (Political, Economic, Social, Technological, Legal, Environmental) analysis of Tata, in your discussion include examples relating to Tata

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