Question
Read the case study below and answer the questions http://www.news.com.au/technology/innovation/inventions/nikes-selflacing-hyperadapt-10-sneakers-are-coming-to-australia-in-february-2018/news-story/e79d9675f16f3917151148474effce5d Q1: Out of the five (5) promotional mix tools, which three (3) would you recommend
Read the case study below and answer the questions http://www.news.com.au/technology/innovation/inventions/nikes-selflacing-hyperadapt-10-sneakers-are-coming-to-australia-in-february-2018/news-story/e79d9675f16f3917151148474effce5d
Q1: Out of the five (5) promotional mix tools, which three (3) would you recommend Nike use in the campaign as mentioned in the case for Nike Hyper Adapt 1.0? Explain each of them briefly including (2) advantages and two (2) disadvantages and why you have chosen them:
Q2: What percentage of Nike's promotional budget should they allocate to the three promotional mix elements described above? Fill in the percentages (%) in the table below (2 marks) and explain your answer.
Number - Promotional Mix Elements - Percentage of Budget (%)
1 - -
2 - -
3 - -
TOTAL - - %100
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