Read the case study carefully and answer the questions that follow. Google's Employee Engagement Initiatives Human resource management (HRM) is a critical function within organisations that focuses on managing the most valuable asset: people. Effective HRM practices are essential for attracting. developing, and retaining a skilled and motivated workforce that can contribute to the achievement of organisational goals. HRM encompasses a wide range of activities, including recruitment and selection, training and development, performance management, compensation and benefits, employee relations, and leg al compliance. In today's dynamic and competitive business environment, organisations recognise the strategic significance of HRM in gaining a competitive edge. Successful HRM practices not only ensure that the right people are in the right roles but also create a positive work culture that fosters employee engagement, productivity, and innovation. By strategically managing their human capital, organisations can attract and retain talented employees, nurture their growth and development, create a positive work environment, and drive organisational success in a competitive business landscape. Employee engagement and motivation are key drivers of organisational success. HRM initiatives focus on creating an environment where employees feel valued, recognised, and connected to the organisation's mission. HRM strives to enhance job satisfaction, foster a sense of belonging, and inspire employees to go above and beyond in their roles. Google is renowned for its exceptional HR practices that prioritise employee engagement. The company believes that engaged employees are more productive and innovative. Google's HRM initiatives include the following: 1. 20% Time: Google allows employees to spend 20% of their work time on personal projects unrelated to their primary job responsibilities. This initiative fosters creativity and innovation, giving employees the freedom to pursue their passions and contribute to new ideas and product development. 2. Employee Perks and Benefits: Google provides numerous perks and benefits to its employees, including free gourmet meals, on-site medical care, fitness centres, and generous parental leave policies. These initiatives promote work-life balance, well-being, and employee satisfaction. 3. Googleplex Work Environment: The physical work environment at Google, known as the Googleplex, is designed to inspire and motivate employees. It features open and collaborative workspaces, recreational facilities, relaxation areas, and an overall vibrant and comfortable atmosphere. These employee engagement initiatives have contributed to Google's success in attracting and retaining top talent, fostering a culture of innovation, and maintaining high levels of employee satisfaction. QUESTION 3 (25 Marks) Explain strategic human resource management (SHRM). Discuss the FOUR (4) organisational strategies and the HR recruitment and selection strategy that will align with each strategy Refer to the case study and give your opinion which organisational strategy Google is implementing and their HR strategy that aligns with it. Use the case study to motivate your answer. QUESTION 4 (25 Marks) Discuss the THREE (3) HR functions of recruitment, performance management and HR planning that is performed by HR professionals and analyse the SIX (6) key competencies which HR professionals at Google will require in order to perform effectively