Question
Read the case study in this module - Zara Excels in Marketing and Supply Chain Management. Answer the following questions: 1. Using the four Ps
Read the case study in this module - Zara Excels in Marketing and Supply Chain Management. Answer the following questions:
1. Using the four Ps of marketing, explain what is behind Zara's operation.
2. From a VRIO standpoint, identify the features of Zara's supply chain management that contribute to its performance.
3. Visit a Zara store or www.zara.comLinks to an external site.. Does it meet your expectations for a successful firm? Explain.
4. Zara has hired you to explore the potential of opening a store in Portales, what are the things you would consider in your decision?
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Managing Supply Chain and Operations An Integrative Approach
Authors: Thomas Foster, Scott E. Sampson, Cynthia Wallin, Scott W Webb
1st edition
132832402, 978-0132832403
