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Read the case study provided, Rethinking Quatrro's execution strategy: capturing the small and medium-sized enterprise market and answer all four questions. Question 4 [25 marks]
Read the case study provided, Rethinking Quatrro's execution strategy: capturing the small and medium-sized enterprise market and answer all four questions.
Question 4 [25 marks]
Discuss the strategies adopted by Quatrro in developing its client base and the strategic options which Quatrro need to consider implementing that presents untapped potential and the way forward. Which of the three options that Rao presented would you recommend?
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