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Read the case study, Spectrum - The Spawn of Time Warner Cable and Charter Communications - Navigates Challenges from Cord Cutting and Mobile Competition on

  1. Read the case study, Spectrum - The Spawn of Time Warner Cable and Charter Communications - Navigates Challenges from Cord Cutting and Mobile Competition on pages 473-491 in Baye and Prince (2022).
  2. On page 493 of Baye and Prince (2022), read Memo 5.
  3. Write a 1- to 2-page business brief that includes:
    • Opening: Provide an overview of the memo itself to inform the reader what the outline will encompass.
    • Put together a response that:
      • States whether you think the plan noted in the memo would increase economic profits.
      • Whether there are any risks that would cause the company to lose money if the plan was implemented.

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