Question
Read the Case Study titled, Blue Nile and Diamond Retailing, on pages 103107 in the textbook, and answer the following questions in your discussion post:
Read the Case Study titled, "Blue Nile and Diamond Retailing," on pages 103–107 in the textbook, and answer the following questions in your discussion post:
What advice would you give to each of the three companies regarding their strategy and structure?
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The three companies in the case are Blue Nile Zales and Tiffany Tiffany has a strong brand image As a result pricing pressure at retail is likely to h...
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Research Methods For Business Students
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
5th Edition
273716867, 978-0273716860
